The Paradox of Choice

Before the turn of the 19^th century, freedom was defined as self-sufficiency, the freedom to own your own land and tools, and eke out a living with your own hands. As consumerism became a dominate force in the culture, freedom was redefined to mean the freedom to choose, to choose between different items and lifestyles, to choose things we believed fit out tastes and personality more than others. This was the beginning of defining ourselves by what we buy, instead of who we are and what we do, but that is another discussion for another day.

-link