Corporation rock is music which promotes the mindset necessary to exist as an employee in a large business/corporate environment.
It is music for drones. It is music to give a modicum of feeling to an otherwise emotionally unfulfilling existence. It is music to listen to after a long day at the office. Music which calms the listener and gives them some emotional release so he can return to the office the next day without
going Section 8. It is MTV designed by Bill Gates. It is the soundtrack to Friends. Corporation rock is the musical antithesis of Office Space. It is the music Winston Smith rocks out to.
I. Corporation Rock is not a synonym for corporate rock. Corporate rock is popular music which large corporations with no interest in art profit from.
Large corporations also profit from corporation rock, but in a different way. Corporation rock
creates acceptable employees. It programs its listeners to accept the specific constraints of working for a large corporation. Corporation rock teaches the listener to
accept the sublimation of identity in favor of another’s profit, to happily
lose themselves in conformity, to ignore the
lack of emotional fulfillment.
Corporate rock and corporation rock are conceptually similar but distinct. Both, however, suck.
II. Corporation rock can be defined.
Some of the qualities which define corporation rock include:
1. A musical formula or specific "sound" which defines the group's music. Corporation rock is not tied to genre. But once you've heard a few songs by a corporation rock band,
you'll be able to recognize their entire discography.
2. Promotion of goal-orientation. This is conveyed lyrically, visually, and in the personalities of the band members. It's never about corporate goals.
It's about personal and social goals.3. Promotion of the acceptance of servitude (this is often disguised as "humility").
4. Promotion of group behavior.
5. A
manufactured emotional state to replace
the basic sterility that is a corporate office environment. (Depending on the band, this emotional state may tied in to romantic love, sexual pleasure or even religious expression or political causes.)

Coldplay are the most important corporation rock group recording today.
Let's take a look at the music of
Coldplay, a good example of corporation rock:
1. A "Sound."
Yes. The "Coldplay Sound" is so well-defined they may as well be a polka band.
2. Promotion of goal orientation.
Yes. Sample lyric: "When you try your best but you don't succeed" - Fix You. (But don't get hung up on lyrics, it's not always about them.)
3. Acceptance of servitude.
Yes. Lyrically and in Coldplay videos, frontman Chris Martin often takes a
forgiving, paternal stance. He
absolves the listener of responsibility. The listener can choose to let the singer think for him.
The singer becomes the listener's boss.
4. Promotion of group existence.
Yes. Many of Coldplay's lyrics are written in the first person plural, which encourages the listener to identify with them. Because corporation rock is unintentional, manifestations are often subtle.
Corporation rock is not a call to arms. It is a call to put down arms. (Or more accurately,
it is a call to never pick up arms.)
5. Manufactured emotional state.
Yes. Coldplay are extremely skilled at instilling a specific form of melancholy nostalgic longing in their listeners. Coldplay is
Jeff Buckley without the drunkenness and pathos.III. Corporation rock is not the same as arena rock. While some arena rock may be corporation rock, the two are not synonymous. At their heyday
KISS and
Aerosmith were arena rocking corporation rock bands.
Led Zeppelin was an arena rock band, but was not a corporation rock band. (They neither promoted nor accepted servitude, and they didn't give a shit if you were part of their group.)


Corporation rock arena rockers.
IV. Corporation rock is not brainwashing.
It is extremely rare that musicians who play corporation rock are aware that they play corporation rock. It is equally rare that their labels recognize the nature of their music. Corporation rock is unintentional.
V. Corporation rock is sincere.
Groups that perform corporation rock are not in it just for the money. Without sincerity,
the audience will not take their message seriously.
VI. Corporation rock is not tied to a specific ideology.
Corporation rock bands espouse a variety of political and social points of view.
Corporation rock is well-meaning. Many corporation rock groups are activists. However, the range of viewpoints they may have is directly limited by the following point.
VII. Corporation rock is inclusive.
Corporation rock wants you to be a part of their scene. Corporation rock is made by bands, not soloists. This promotes the acceptance of the group and its goals while subtly glossing over the romance and appeal of the rebellious outsider. Corporation rock takes care not to offend. Corporation rock is the musical equivalent of Whole Foods: conscientious, but not controversial. And still making a profit. This, incidentally, is why very few rap and country music artists are also corporation rockers. Although goal-, servitude-, and group-oriented, they're too far afield from the political mainstream.
Corporation rock does not promote identification with a specific subculture, nor with a counterculture.Some
solo artists do record corporation rock. Interestingly, solo corporation rock artists tend to be
marketed towards female fans.
U2 wants you to hang out with them. But on their terms.
VIII. Corporation rock is largely male and largely white.
This may largely be due to the preponderance of white men in middle management positions within the corporate world. There are, of course,
some notable exceptions.
IX. Bands that play corporation rock are not democratic.Most corporation rock bands consist of a charismatic frontman and a set of followers. This charismatic frontman is respected and looked up to by both men and women.
The charismatic frontman is a surrogate for the listener's boss.
Bono is the frontman for a popular corporation rock group. He is a charismatic white male. He is also sincere. He is your boss.
X. Even bands with actively anticorporate lyrics can be corporation rock bands.
Because corporation rock is
unintentional, the lyrics can on the surface
be diametrically opposed to the very notion of corporations.
NIN: Year Zero is corporation rock. It would be ironic if it were not so sad.Year Zero seems to say “ Lose yourself in the
familiar NIN sound. Let Trent Reznor express your angst in
carefully measured doses. Let me think for you. "
A seminal album in the annals of both indie rock and corporation rock.
Against all logic, Radiohead's OK Computer is corporation rock.